JensonUSA has always offered build kits (all the parts needed to build a complete bike for 1 price) but until now, it has always required a phone call to complete the transaction. Their new kit builder lets customers customize their kit and complete the transaction online.

Generally you get a price break by ordering a build kit but if you can't customize it you end up with parts you don't want. I'm an engineer and I like to really understand what my options are before I buy something. Buying a build kit isn't something I can just walk into a shop or make a phone call and figure out what I want and then buy it. For me it's a few day process of researching and thinking about it. JensonUSA lets you save your configuation and then go back and make changes to it before actually placing your order.