The sly product title technician at prAna received a hefty holiday bonus after naming the Marco Polo Shirt. You see, the technician juxtaposed a relatively common name Marco against the type of shirt that is being offered Polo, thereby resulting in a cleaver play on words that encourages the reader to associate the product with 13th century explorer extraordinaire, Marco Polo. Now do you see what they did there' Pretty neat, huh'
|Backcountry||$32.97 on sale||$54.95|
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