2016 marked a rebranding of SRAM's ever popular Force CX1 groupset as Force 1, and an expanded focus of one by drivetrains for gravel and road applications. With that expansion, SRAM also introduces a Rival 1 drivetrain for those of us pining over one by simplicity and looking for a more budget conscious option. Boasting much of the same technology as its more expensive sibling, Rival 1 delivers exceptional functionality for cyclocross, road, and gravel excursions. While the SRAM Rival 1 Brake Lever weighs in a bit heavier than its carbon endowed Force 1 counterpart, its forged aluminum construction brings with it a significantly lower price point without sacrificing SRAM's renowned precision.The Rival 1 Shift Lever utilizes the same Reach Adjust technology found in SRAM's top line offerings to provide a customizable reach distance, which keeps the lever perfectly in reach no matter your hand size. The hoods also feature ergonomic shaping for an extra bit of comfort over rough roads.