Whenever things start to heat up, the Mission Athletecare EnduraCool Instant Cooling Towel acts quickly to help get your body temperature back down. Keep one in your pack, gym bag, or car to cool off fast anywhere, anytime. . Patented Coolcore technology absorbs moisture into the core of the fabric where the unique radiator like fiber construction circulates water molecules and regulates the rate of evaporation to help keep you cool for hours. To activate the cooling properties, simply soak the towel with water, wring it out, and snap it in the air. When dry, the EnduraCool towel is soft and absorbent. UPF 50 protection blocks harmful UV rays. Machine washable and reusable. Chemical free the cooling benefit will never wash out. Towel dimensions: 12.25 x 33 in.