We're not here to give you an ethics lesson, and neither is MiiR. However, the facts are the facts, and more people are dying every year from unsafe drinking water. In fact, over the time that it takes for you to drink a cup of coffee, around 63 people will die from a water born illness. With this in mind, MiiR is out to contribute to an environment of change by combining desirable product design with outreach and donation. With the MiiR Coffee Cup, your money goes directly to work in combating water born disease by creating clean water sources around the globe. So, you gain a beautiful and functional product, while also gaining the satisfaction of knowing that you're supporting real change. We understand if you reserve a hint of skepticism, as much of the money from charity oriented products is horribly mismanaged, and at times, distributed in a downright shady fashion. However, this couldn't be further from the truth with MiiR. With every Coffee Cup purchase, every cent of one dollar goes directly to those in need. How In the forms of both clean water and sanitation projects. But, how can you be sure that your donation is being spent appropriately Well, after you register your purchase, MiiR will notify you within 6 to 18 months of the location of the well project that your dollar created. Additionally, you get a numbered bracelet with every Coffee Cup purchase for reference of your good deed. Now, the reasons are growing as to why the MiiR clean water program is necessary. It's estimated that everyday, around 6,000 people die from water born disease. On top of that, the World Health Organization estimates that nearly half of the world's hospital beds are occupied by people suffering from water borne illness. Altogether, this is the result of 1 in 8 people simply not having access to clean drinking water. This lack of clean water, and the conditions that arise from it, produce a volatile concoction of health and economic crisis. In fact, it's estimated to co...