We love the smooth, fast ride of carbon rims, but let's face it, we also want a wheelset that has character. And whether it's the stunning anodized finish, or the fact that the hubs are built in North Carolina by fanatical cyclists, there's no denying that the Industry Nine i35 Carbon Clincher Wheelset has character in spades. Running the all new Torch road hub, which mates mile crushing efficiency to a perfectly sealed, low drag engagement mechanism, the i35's are race ready. But if you decide you want to use them for training rides, we wouldn't blame you. They're more than tough enough. The fact that they're so darn pretty is just the cherry on top. The heart of the I series road wheels lies the redesigned Torch road hub, and as always, the artfully machined hubset is built in North Carolina by people who ride hard. And while the exquisite anodized finish is eye catching, it's what's inside that really counts. Namely, the new Torch three pawl driver. It's the same driver used in the Torch mountain hubset, and like their mountain brethren, the I series road hub is rated to withstand 700 ftlbs of torque. In other words, unless you're powering your bike via a built diesel engine, there is zero chance of slippage under power as long as the hub is well maintained. Speaking of which, Industry Nine manufactures its own Teflon contact seals at the endcaps, which effectively seals the hub against the most tenacious mud in 'cross racing, and they run drag free, for logging those road miles. Unlike I9's mountain wheelsets, the I series wheelset makes use of Sapim's trusted CX Ray stainless steel spokes to maintain their perfect roundness. These forged, bladed spokes have a reputation as the planet's strongest, stiffest option for securing a hub to a rim, which will quell any fears of failure, no matter how many potholes you manage to ride through. Enhancing the strength is a 2:1 lacing pattern on the 24 spoke rear wheel, with eight of those spokes on the non drive side...