In athletic terms a franchise player is of great talent or popular appeal, considered vitally important to the life of the sport. Which is why you'll want to take along the Hyperlite Franchise FLX Wakeboard the next time you hit up the cable park. Inspired by the riding of Jimmy LaRiche, the Franchise FLX boasts several of wakeboarding's boldest performance features making it an intrinsically valuable player on the wake scene today. Take its park specific shape: Featuring Hyperlite's proven Crossover Core and 360 degree ABS sidewall, the Franchise FLX operates with an unparalleled soft feel. Plus its thin profile creates maximum response and board control when pressed on features, while its sintered enduro base promises the strongest, most durable running surface Hyperlite has to offer. There's no question that when you pick up the Hyperlite Franchise FLX Wakeboard this season you'll be investing in a crowd pleasing player for life.