We've all been there, staring at the computer screen during a mid afternoon lull. Pining over a set of HED factory builds but wanting to lace those rims to a silky set of stealthy hubs or a duo of beehive buzzing bling possibly the perfect bombproof wheelset. Ignore that little voice in your head that says you can't have it all and go custom with the HED Belgium Plus Rim. The Belgium Plus is the same 25mm wide rim features on HED's Ardennes Plus wheels, which not only increases structural integrity, but also allows the tire to seat with straighter side walls and a larger contact patch with the ground. These properties contribute to a lower rolling resistance, more secure grip while cornering, a higher tire volume that requires less PSI and nets a more comfortable ride, and counterintuitively a smaller aerodynamic footprint by eliminating the light bulb rim to tire transition. And just in case you're looking for the fastest rolling setup around, the Belgium Plus is compatible with tubeless setups, in addition to traditional clincher tires with tubes.