The asymmetrical branding of Giordana's MAD MAD WORLD Vero Bib Shorts for men is indicative of the playful, iconoclastic approach to design that the Italian brand's partnership with Tony DeBoom and the Endurance Conspiracy has engendered. By deconstructing the traditional rainbow stripes and printing them only on one leg, the shorts remind us that cycling even at the highest level is ultimately about enjoying ourselves. This is an especially poignant message since the shorts were designed to celebrate the Richmond Worlds. The childlike exuberance Sagan displayed after crossing the line and later, when he ate his medal on the podium reinforce the point and reassure us that our current world champion is himself something of a playful iconoclast. While the design's execution may be playful, the shorts themselves are anything but. Giordana uses its compressive Moxie fabric for much of the Trade Vero bib shorts' construction, which helps to reduce fatiguing road vibrations over rough courses like the cobbled streets of Richmond. The outer panels are made of Shield Endurance fabric, which is slightly more compressive and durable than Moxie and resists fading to keep the aesthetics sharp. Additionally, both materials have been treated in order to accelerate the transfer of moisture away from the skin. As for the fit, the bib shorts benefit from Giordana's innovative contoured cut, which describes a curve in order to conform to your body in the cycling position. This minimizes abrasion, bunching, and general discomfort while you turn passion to watts across the miles. The controlled stretch of the Micromesh bibs secures the fit and wide, non slip cuff grippers at the leg bands keep the shorts from riding up. The shorts are finished with Giordana's Nimbo O. F. chamois, which wraps a perforated, variable density insert in an antimicrobial microfiber cover, and an integrated pocket on the back of the bibs for media devices or a race radio.