Introducing Giordana Sport: a unique synergy of classic styling and more than three decades of technical cycling experience. The Giordana Sport collection reaches back to the beginnings of the apparel brand to resurrect the spirit of the iconic pieces that started it all. The original Giordana Sport tags recall unparalleled Italian heritage and the foundation upon which Giordanas international success was built. Giordana Sport embodies the essence of that timeless, minimalist design from another era, but technology has come a long way since then and this collection isnt simply a recycled idea. Todays Giordana Sport melds cutting edge performance and supreme comfort with an eye to the past, creating the ultimate blend of function and style. With Giordana Sport, we remember the past and celebrate the present by presenting the best of both in one unmatched collection. Giordanas proud position as a global leader in cycling apparel belies its old country roots. Many key aspects of the manufacturing process havent changed so much over the years. As in the beginning, Giordana Sport garments are conceived of, developed, tested and produced under one roof in the Veneto region of Italy. The garments are crafted by patternmakers and seamstresses whose families have worked in the textile industry for generations. Giordana is still run by those who founded it, passionate cyclists with a singular goal: to create apparel that enhances the cycling experience.
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