This is Wisconsin. Proud home of the greatest drinking culture this fine nation has ever known. From church festivals and ice shanties to tailgates and taverns, no other state pours it as liberally or does it as multi generationally as we do. Drinking is so woven into our heritage, we lock arms with strangers and sing polkas in its honor. To call it an art form would only undermine its significance. This is about fellowship. And while we all feel this bond in our hearts, no one has ever quite captured the essence of it all. We lacked an official call to arms. Until now. Drink Wisconsinbly.